Effect 2002 – distribution and logistics of fast- moving consumer goods

About us




About us

Effect 2002 Ltd. company was founded in 2002 for the purpose of distribution of fast-moving consumer goods. In April 2011 Effect 2002 Ltd. took the packaged foods business of Evines Ltd. and Genik Ltd., thus becoming the largest distributor of sugar and chocolate confectionary products in western Bulgaria.

Effect 2002 Ltd. distributes a wide range of packaged foods and beverages on the market: sugar and chocolate confectionary products, croissants, salty snacks, culinary products, energy drinks, coffee, tea, juices, candies. Our company is an official representative and distributor of NESTLE, HELL Energy, Roshen, Chipita, Prestige, Sweet+, Rice Up, Danone, Pobeda, Zaharni Zavodi, Vidal, Italfood, Fit Spo and many others. We serve more than 5 000 customers, including main commercial chains, stores, gas stations, catering establishments, state institutions and other trading establishments. As of today, the company has its own conditioned storage facilities, over 150 transport vehicles and more than 200 employees.

Effect 2002 maintains a commercial structure on the territory of the districts: Sofia-city, Sofia, Pernik, Kyustendil, Blagoevgrad, Vratsa, Montana and Vidin.

Mission and values

The mission of Effect 2002 Ltd. is to make fast- moving consumer goods accessible to the final consumer through professional service, together with the desired partners.

The entire work organization in Effect 2002 Ltd. is based on relevant principles and values such as:

The entire work organization in Effect 2002 Ltd. is based on relevant principles and values such as:

  • People – a key factor for success
  • Responsibility, competence and awareness
  • Honesty, accuracy and frankness
  • Patience and consistency in actions
  • Positivity
  • Collegiality, respect and empathy
  • Aspiration to continuous self-development and future-oriented mindse
  • Orientation towards results
  • Effectiveness and efficiency in strategic activities